It’s local season at FreshDirect, which means we are directing all of our efforts to sourcing and promoting the freshest, best-tasting local produce for your eating pleasure.
From early May to mid-October, Eric Stone, our produce category manager, and I make frequent trips to the North Fork of Long Island, the Hudson Valley and south central New Jersey to check in on the crops’ progress and visit with our farmers. We take pride in our relationship with our farmers and work very closely with them to ensure that we receive the cream of the crop, and in return we offer fair prices and visibility for their fresh products.
There are a few new and exciting things happening in the local department this year! For starters, we’ve sourced a number of our commodity items from New Jersey under the Jersey Fresh umbrella. Produce from New Jersey does not receive the Jersey Fresh stamp of approval unless it meets the “quality standard for the size, shape and coloring of that commodity.” Be sure to check out McGregor’s Microgreens micro arugula and Cassaday Farms strawberries, both great examples of vendors that exemplify Jersey Fresh quality standards.
In addition to sourcing new products locally, we continue to explore new products and opportunities with our established farmers, like Satur Farms.
Our friends at Satur Farms grew specialty beans exclusively for FreshDirect this year! The green Romano and yellow wax beans were started at their Florida farm and transplanted to their farm on Long Island, harvested especially for our customers.
In the upcoming months, be sure to look out for sweet corn from Altobelli Family Farm in the Hudson Valley and Rottkamp’s Fox Hollow Farm on Long Island.
Eric and I promise to continue to find the sweetest, crispest, freshest local produce for you if you promise to keep eating and enjoying our finds!