A Fresh Selection of New Breads

We’re super excited to announce a refresh of our bread selection. As purveyors of both fine foods and family favorites, it was important to us to make sure there were options for everyone, which is why you’ll find a broad assortment with organic options and longtime classics. Get more info after the jump.


From all-natural loaves like Ultimate Grains to childhood faves like Wonder Bread, we’re confident you’ll love our new range. Check out the FAQs below for answers to any questions you may have.

Why has FreshDirect’s bread selection changed?
We wanted to refresh our current selection to bring you the most flavorful and popular bread brands around, which meant revamping our entire bread line.

How did you decide which breads to bring in?
Our expert merchants spent weeks tasting and evaluating hundreds of breads, searching for the tastiest in the bunch. The focus was on quality, flavor, and popularity, but it was also important to us to provide organic options—we kept and added classic favorites and brought in brand-new better-for-you brands like Ultimate Grains and Vermont.

What are better-for-you-breads?
Good question. These bread brands (Ultimate Grains and Vermont) offer high-quality all-natural ingredients without added preservatives.

You cut my favorite brand. What gives?
Refreshing our selection meant we had to take a hard look at all of our bread options. In order to make room for the new bread, we had to discontinue some brands. Rest assured we considered our new selection very carefully, and we’re sure you’ll be able to find a new bread that you’ll love just the same.

To see our full selection of new breads click here.

No More Snow, Peas!

Looks like we’re in for some more wintry weather. In anticipation of the forthcoming snow storm, we’ve increased the amount of trucks on the streets with the goal to get your groceries to you in the timeslot requested.

However, Mother Nature can be a tough cookie and icy, snowy streets and sidewalks may cause delays.

Please check back for regular updates. Stay warm!

TimeSlot Update

Quick update as of Friday evening:

Our Customer Service team is currently experiencing high call volume. While it is our intention to answer every single call, we don’t want to keep you hanging.

If you have a non-urgent question, the best way to contact us is by e-mail using the Get Help section of our site.

Please note demand for the coming days is high and timeslots are limited.

Unfortunately, we are only able to offer the delivery slots that you see on the website.

Please check Available Delivery TimeSlots to get the best information for your neighborhood.

Snow Is Here!

Snow is here! If you have an order placed with us, we’ve increased the amount of trucks on the streets with the goal to get your groceries to you in the timeslot requested.

However, sometimes Mother Nature has a plan of her own and streets and sidewalks covered in snow and ice may cause delays.

Please be patient with us tomorrow as we weather the storm together! Stay warm!

FreshDirect Joins Forces with Crowdfunding Leader RocketHub In Search of the “Next Big Food Thing”


The Next Big Food Thing

Popular online grocer FreshDirect and top crowdfunding company RocketHub, today announced a call for entries for the “Next Big Food Thing” challenge.

Entrepreneurs with innovative food-related ideas— from food products to kitchen gadgets, from farming advancements to food businesses, and everything in between—are encouraged to submit their projects.

Finalists will be announced in November and will crowdfund for their idea via RocketHub.com. A winner will be selected by a panel of judges based on a number of factors, including money raised, funder engagement and overall quality of idea….

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