Interview with Hint Water CEO Kara Goldin

We all know how important it is to drink water, but let’s be honest, plain old H2O can be a little, well, bland. Hint CEO Kara Goldin felt so strongly about this that just over a decade ago she left her job as an AOL executive and began developing a sugar-free water beverage that offered a healthier alternative to sodas and drinks infused with diet sweeteners. Click through to read our interview with Kara.

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Perfect Food Pairs: These Flavors Are Even Better Together

Peanut butter + jelly—both ingredients are great alone, but they’re a little more special when they’re together. In honor of the Month of Love, we asked the food experts around FreshDirect to share a few of their favorite combinations. What’s great on its own, but amazing when paired with a food friend? Let’s start with a few of my own perfect pairs after the jump!

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Christmas and Hanukkah Food Traditions

When I was small, I got to have two Christmas dinners; one was classic American, with ham and all the traditional sides, and one was an Italian version. I’m always fascinated by other people’s food traditions; after all, the food makes the holiday. I asked around the office to find out what my co-workers and their families eat for Christmas and Hanukkah.

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Fresh Adventure: Watch the Video on How We Sourced 2014’s Olio Novello

Our team of sourcing experts just got back from Sicily, where they celebrated the first harvest and press of the season, hand-picking our own custom blend of olives to make a unique olio novello (new oil) exclusive to FreshDirect. Ken, our specialty merchant, described this ready-to-use oil as “fresh, vibrant, and luscious.” This limited-time delicacy is blended, pressed, and shipped from Italy within a week, meaning it’s as fresh and tasty as can be. Pairing ideas and videos on how we sourced our olio novello after the jump!

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Our Trip to a Local Cranberry Bog

It’s always such a joy to join the merchant teams on their #freshadventures, where they meet amazing farmers, ranchers, fishermen, and producers. Just recently, I had the thrill of joining the produce team on their visit to Pine Barrens Native Fruits, a fifth-generation cranberry farm in southern New Jersey.

Brenda, the bog’s owner, and Tom, the bog’s right-hand-man, gave us an extensive tour of the farm, which has been in the family since the mid-1800s and was founded by Brenda’s husband’s Great-Aunt Lizzy White.

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