FreshDirect Joins Forces with Crowdfunding Leader RocketHub In Search of the “Next Big Food Thing”

NBFT

The Next Big Food Thing

Popular online grocer FreshDirect and top crowdfunding company RocketHub, today announced a call for entries for the “Next Big Food Thing” challenge.

Entrepreneurs with innovative food-related ideas— from food products to kitchen gadgets, from farming advancements to food businesses, and everything in between—are encouraged to submit their projects.

Finalists will be announced in November and will crowdfund for their idea via RocketHub.com. A winner will be selected by a panel of judges based on a number of factors, including money raised, funder engagement and overall quality of idea…. 

Read More »

FreshDirect Launches Major Service Expansion, Entering State of Delaware and Rockland County, NY

FreshDirect Now Serving 123 New Zip Codes Throughout PA, NJ, NY, and DE

LONG ISLAND CITY, NY–(Marketwired – Sep 9, 2013) – FreshDirect, the leading online retailer of fresh foods and grocery items, announced today the company will expand its popular service into 123 new zip codes throughout PA, NJ, Rockland County NY, and now Delaware! On September 9, 2013 FreshDirect’s expansion will include its official launch into the state of Delaware, which will consist of 15 zip codes in New Castle County and include the cities of Wilmington, Newark, Bear, Claymont, Hockessin and Yorklyn. In addition to entering the state of Delaware, FreshDirect will begin delivering to 25 zip codes throughout Rockland County, NY, as well as an additional 83 new zip codes throughout Pennsylvania and New Jersey.

“At FreshDirect our business model is based on our unique farm-to-table offering and convenient service structure, and we’re thrilled to be able to expand this promise to new customers in the state of Delaware and beyond,” said Jason Ackerman, FreshDirect Co-Founder and CEO. “Time and time again customers ask for FreshDirect to come to their neighborhood and we are answering that call. We already have thousands of residents in our new expansion areas pre-registered to be future customers, and we are eager to bring our mission to change the relationship people have with food, freshness, and farmers, to the new communities we will soon call home.”… 

Read More »

The Bronx’s John V. Lindsay Wildcat Charter School and Philadelphia’s Sustainability Workshop School Tie in FreshDirect’s Inaugural Green Angel Fund Challenge

Mayor Michael A. Nutter and Mayor Michael Bloomberg Proclaim June 11, Urban Farm Education Day

LONG ISLAND CITY, NY–(Marketwired – Jun 12, 2013) – Popular Online grocer FreshDirect’s inaugural Green Angel Fund challenge between the Sustainability Workshop School in Philadelphia and the John V. Lindsay Wildcat Charter School in the Bronx came to an exciting conclusion today, when an expert panel of judges deemed that both schools tied in creating innovative hydroponic gardens, based on yield and eco-friendly design. For three months, the two schools have been competing in an urban agriculture competition, hosted by FreshDirect, to build the nation’s most innovative hydroponic garden as part of a larger mission to address inner-city food and farming issues.

… 

Read More »

66% of Dieticians Choose Vegetables and Seafood for Grill This Summer

Annual FreshDirect Food Seasonality Survey Reveals New Summer Food Trends and Challenges With Freshness

LONG ISLAND CITY, NY–(Marketwired – May 17, 2013) – With hamburgers and hotdogs leading the world of grilling, it’s easy to forget that there is life beyond the bun. Yet popular online grocer FreshDirect’s annual Food Seasonality Survey reveals that 66 percent of registered dieticians rate vegetables (35 percent) and seafood (31 percent) as their preferred grilling choice this summer, followed by beef (18 percent) and poultry (16 percent). However, while Dieticians prefer grilling vegetables and seafood, more than 75 percent say these items are the most challenging foods to consistently find fresh, and 58 percent of dieticians cite freshness as the number one factor in achieving good flavor during food preparation.

“Dieticians are joining the ranks of Americans calling for freshness from their local food suppliers, and in the process they’re reinforcing something we’ve long believed: there is a fundamental disconnect in our food system,” said David McInerney, FreshDirect co-founder and food sourcing expert. “At FreshDirect we tackle this critical issue head-on, making fresh and healthy food easier to find, buy, prepare and eat. We do this by forging sincere and sustainable relationships with hundreds of farmers, ranchers and fishermen throughout the world to source the best tasting, healthiest, freshest foods for our customers. Our online delivery model allows us to create hyper-local, farm-to-table food systems that result in healthy relationships between consumers, their food, their farmers, and their world.”… 

Read More »