Finn’s FreshDirect Birthday Box

Finn

Finn checks out his birthday gift!

Earlier this year while I was helping to launch FreshDirect’s new pet shop, I couldn’t wait for its arrival on the site for one main reason: his name is Finnegan and he’s my black pug.

The samples would come in and I’d think, “Finn would love this!” And my dog has very discerning tastes (just kidding—he would eat anything given the opportunity).

Finn

Finn pleads to have the box opened for him!

When my FreshDirect order arrives every week, he looks on with curiosity, circling the boxes and sniffing for exciting items. But last Sunday, his 4thbirthday (yes, I celebrate my dog’s birthday), he got a box all to himself.

When placing Finn’s birthday order, I decided to go with two types of treats and two new toys. He’d already rotated through any toy samples I brought home, and I could tell he was itching for something new and exciting….

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Refreshing Fall Mocktails and Cocktails

Raz-Peary Refresher

Raz-Peary Refresher

One of the fun things about working at FreshDirect is that we get to meet a lot of passionate people.

From farmers to entrepreneurs, there are so many people who love food and we learn a lot from them.

One of these entrepreneurs is Ben Weiss who founded Bai Antioxidant Infusions. These drinks are based on the coffeefruit: the casing that surrounds a coffee bean. He found this out while sourcing coffee. So he started making drinks out of the coffeefruit in his kitchen and then sold them out of the trunk of his car.

We just started carrying these new products in the shop so to celebrate, his team came up with these fun mocktails and cocktails that are perfect to welcome the Fall season….

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FreshDirect Launches Major Service Expansion, Entering State of Delaware and Rockland County, NY

FreshDirect Now Serving 123 New Zip Codes Throughout PA, NJ, NY, and DE

LONG ISLAND CITY, NY–(Marketwired – Sep 9, 2013) – FreshDirect, the leading online retailer of fresh foods and grocery items, announced today the company will expand its popular service into 123 new zip codes throughout PA, NJ, Rockland County NY, and now Delaware! On September 9, 2013 FreshDirect’s expansion will include its official launch into the state of Delaware, which will consist of 15 zip codes in New Castle County and include the cities of Wilmington, Newark, Bear, Claymont, Hockessin and Yorklyn. In addition to entering the state of Delaware, FreshDirect will begin delivering to 25 zip codes throughout Rockland County, NY, as well as an additional 83 new zip codes throughout Pennsylvania and New Jersey.

“At FreshDirect our business model is based on our unique farm-to-table offering and convenient service structure, and we’re thrilled to be able to expand this promise to new customers in the state of Delaware and beyond,” said Jason Ackerman, FreshDirect Co-Founder and CEO. “Time and time again customers ask for FreshDirect to come to their neighborhood and we are answering that call. We already have thousands of residents in our new expansion areas pre-registered to be future customers, and we are eager to bring our mission to change the relationship people have with food, freshness, and farmers, to the new communities we will soon call home.”…

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