FreshDirect News
Green Angel Fund

Green Angel Fund Kick-off

FreshDirect kicked off the inaugural Green Angel Fund Challenge!

Yesterday, students at the Sustainability Workshop School in South Philadelphia and today, students at the John V. Lindsay Wildcat Charter School in the Bronx presented their plans to create the nation’s most innovative hydroponic garden (based on yield and eco-friendly design) to John Leeman, FreshDirect CMO.


Students present their plans to create the most innovative hydroponic garden

This event marks the kick-off of FreshDirect’s inaugural Green Angel Fund Challenge. Impressed by the results, both schools were presented with a check for $10,000 to help make their garden a reality.

The Challenge is an urban agriculture competition focused around a broader mission to solve inner-city food and farming issues.

Sustainability Workshop

Philadelphia's Sustainability Workshop School

Hosted and funded by FreshDirect, both the Sustainability Workshop School in Philadelphia run by Simon Hauger, and the John V. Lindsay Wildcat Charter School in the Bronx run by Marc Donald, with support provided by Stephen Ritz of the Green Bronx Machine, accepted the Green Angel Fund Challenge and are now beginning to build the gardens.

It will culminate with the hydroponic garden reveals at FreshDirect’s headquarters on June 11 where an expert panel of judges will announce the winner.


NYC's John V. Lindsay Wildcat Charter School

As a vote of support, Philadelphia Mayor Michael A. Nutter and New York City Mayor Michael Bloomberg have made a friendly wager saying they believe each of their respective city’s schools will win the challenge.

Win or lose, both mayors will proclaim June 11– the day the hydroponic gardens are revealed to the public for the first time– “Urban Farm Education Day” in Philadelphia and New York City.

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