Cheers to the long weekend!

Water

The Tot & Tonic

Memorial Day welcomes us into the summer season with backyard barbeques, poolside parties, and get-togethers galore! Be prepared to welcome your guests with a couple of easy cocktails perfect for summer sipping.

We find our spirits in Williamsburg, Brooklyn at New York Distilling Company. The distillery produces two brilliant gins that will highlight your cocktail hour- Perry’s Tot Navy Strength Gin and Dorothy Parker American Gin. Different botanicals and alcoholic strengths separate these gins stylistically while they share an artisan spirit of New York City’s fascinating historical culture…. 

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66% of Dieticians Choose Vegetables and Seafood for Grill This Summer

Annual FreshDirect Food Seasonality Survey Reveals New Summer Food Trends and Challenges With Freshness

LONG ISLAND CITY, NY–(Marketwired – May 17, 2013) – With hamburgers and hotdogs leading the world of grilling, it’s easy to forget that there is life beyond the bun. Yet popular online grocer FreshDirect’s annual Food Seasonality Survey reveals that 66 percent of registered dieticians rate vegetables (35 percent) and seafood (31 percent) as their preferred grilling choice this summer, followed by beef (18 percent) and poultry (16 percent). However, while Dieticians prefer grilling vegetables and seafood, more than 75 percent say these items are the most challenging foods to consistently find fresh, and 58 percent of dieticians cite freshness as the number one factor in achieving good flavor during food preparation.

“Dieticians are joining the ranks of Americans calling for freshness from their local food suppliers, and in the process they’re reinforcing something we’ve long believed: there is a fundamental disconnect in our food system,” said David McInerney, FreshDirect co-founder and food sourcing expert. “At FreshDirect we tackle this critical issue head-on, making fresh and healthy food easier to find, buy, prepare and eat. We do this by forging sincere and sustainable relationships with hundreds of farmers, ranchers and fishermen throughout the world to source the best tasting, healthiest, freshest foods for our customers. Our online delivery model allows us to create hyper-local, farm-to-table food systems that result in healthy relationships between consumers, their food, their farmers, and their world.”… 

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FreshDirect Joins Jamie Oliver’s National Food Revolution Day

FreshDirect Stands Up for Real Food and Better Food Education, Donates a Portion of Weekly Sales to Oliver’s Cause

LONG ISLAND CITY, NY–(Marketwired – May 16, 2013) – FreshDirect, the leading online retailer of fresh foods and grocery items, announced today that the company will lend its support to Jamie Oliver’s Food Revolution Day, taking place worldwide on Friday, May 17, 2013. Food Revolution Day is based on a national movement to change the way America eats. Through Food Revolution Day, Oliver is bringing together millions of people to inspire the nation to fight obesity with better food. At the core of Food Revolution Day is a powerful strategy to get people cooking again, whether it be in their schools, homes, workplaces or communities.

As a sign of support for Food Revolution Day, FreshDirect is donating a percentage of their May 14, 2013 weekly sales to the Jamie Oliver Food Foundation. FreshDirect is also promoting the cause on its website through banner ads and a fresh produce picks list that encourages customers to choose fresh, healthy foods. Additionally, FreshDirect is hosting an employee potluck lunch where employees can share their love of food, cooking skills and food knowledge…. 

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FreshDirect kicked off the inaugural Green Angel Fund Challenge!

Green Angel Fund

Green Angel Fund Kick-off

Yesterday, students at the Sustainability Workshop School in South Philadelphia and today, students at the John V. Lindsay Wildcat Charter School in the Bronx presented their plans to create the nation’s most innovative hydroponic garden (based on yield and eco-friendly design) to John Leeman, FreshDirect CMO. … 

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A Tale of Two Cities: Philadelphia’s Sustainability Workshop School and NYC’s John V. Lindsay Wildcat Charter School Go Head-to-Head in FreshDirect’s Green Angel Fund Challenge

Mayor Michael A. Nutter and Mayor Michael Bloomberg Make Wager That Their City’s School Will Create Winning Hydroponic Garden

LONG ISLAND CITY, NY– Online grocer FreshDirect, announced today the inaugural launch of its Green Angel Fund Challenge, an urban agriculture focused competition between the Sustainability Workshop School in Philadelphia run by Simon Hauger, and the John V. Lindsay Wildcat Charter School in the Bronx run by Marc Donald with support provided by Stephen Ritz of the Green Bronx Machine.

The schools will each be guided by farmer mentors and compete to develop the nation’s most innovative hydroponic garden (based on yield and eco-friendly design), as part of a broader mission to solve inner-city food and farming issues — with the chance to win $10,000 along the way. The competition is being hosted and funded by FreshDirect, an online grocery retailer dedicated to changing the relationship people have with food, freshness and farmers. The Green Angel Fund was inspired by FreshDirect’s mission to continually drive environmental sustainability innovation. It is one of the first seed funds specifically focused on launching student-developed green ventures…. 

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Cheers to Derby Day!

Mint Julep

Mint Julep

Derby Day is upon us! Place your bets and break out your cocktail equipment because it’s time to make some festive cocktails for the occasion!

We start with the classic.  The Mint Julep is the quintessential tipple for Derby Day and it’s fairly simple to make.

The Mint Julep calls for four ingredients- bourbon, mint, sugar, and water.  When entertaining on Derby Day, be sure to start with this cocktail and you and your guests will be off to the races!

We look to Buffalo Trace Distillery’s Bourbon as the base of the drink. Its richness and balance is the perfect setting for The Perfect Julep…. 

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Cinco de Mayo Cemitas Celebración!

Did you know that Cinco de Mayo is celebrated for 2 reasons? For those in the United States, it is a celebration of Mexican heritage and culture. In Mexico, it is the celebration of the victory at the Battle of Puebla. This year, I decided to have a celebración that high-lighted the best both worlds.

Chicken cemitas- Cinco de Mayo

Non-Traditional Chicken Cemitas

For my fiesta I had a “Make Your Own Cemitas” bar! I prepared all the ingredients earlier (with a lot of help from the FreshDirect Heat & Eat Department), leaving me with plenty of time to enjoy the fiesta stress free. I gave my guests the option of creating a traditional cemitas (by leaving a recipe card on the table) or allowing them to go for something a little bit more inspirado…. 

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