FreshDirect.com Groceries Arrive at Philadelphia’s Door Step, October 1, 2012

Virtual Store Front and Registration Available Beginning September 25th

PHILADELPHIA (September 25, 2012) – FreshDirect, a leading online retailer of fresh foods and grocery items, announced today that the company will officially launch in Philadelphia, Pennsylvania on October 1. Serving the New York Metro area for the past decade, FreshDirect’s 10th birthday marks the expansion of the company’s service footprint into the City of Brotherly Love.  Beginning October 1, Philadelphians can enjoy FreshDirect’s signature farm-fresh produce, custom-cut meat, seafood and deli items, bakery-fresh pastries and breads, local foods, all-natural and organic foods, coffee, and freshly made meals. FreshDirect’s catering products will also be available for parties and events located in the delivery area.

“We’re excited to start delivering FreshDirect’s exceptional quality fresh food and groceries to Philadelphia residents,” said Jason Ackerman, FreshDirect’s Co-Founder and CEO. “With increased desire for healthy eating combined with busy schedules and demanding social lives, our customers find value in purchasing the highest quality fresh, organic and locally farmed foods online with delivery directly to their homes– on their time. Philadelphia is an ideal city to expand our service due to the cultural pride, movement toward healthier eating and a growing community of young professionals and families living in the city.”…

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It’s Local Apple Time!

Red Jacket Orchards

Red Jacket Orchards

I am elated that it is finally fall in New York City! Cool weather, fall foliage, pumpkin-everything and, last but certainly not least, APPLES!

As someone that is very personally linked to the apple industry, I am always itching with anticipation for the first shipment of local New York State apples to hit the FreshDirect loading dock.

This year, apples are in especially high demand due to their limited quantity. Unbeknown to many apple consumers, the crop this year faced unfavorable weather conditions. This spring, March and April reversed their typical weather conditions. …

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FreshDirect Launches Food Stamp Pilot Program

Pilot Program Will Enable Food Stamp Users In Two Bronx Zip Codes To Buy Online Groceries

NEW YORK – FreshDirect today launched a food stamp pilot program that will support EBT transactions for online purchases of groceries in two Bronx zip codes.  New Yorkers living in zip code 10454, which encompasses Port Morris and Mott Haven, and 10455, which encompasses Woodstock will be eligible to use their EBT accounts to purchase from FreshDirect starting on September 14….

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Do You Remember Your 10th Birthday?

Surprise Birthday cupcakes

10th Birthday cupcakes

When I turned 10 years old my parents threw me a birthday party and one of the games was pin the tail on the donkey. Remember that game? One of my friends spun another around insisting she was right on track to the donkey poster plastered on the door: “There! There! Pin it there!” she screeched. And so, my trusting friend pinned me on the shoulder with a paper tail and tape – I stood very still, looked at my mom in horror, and my troublemaker friend laughed. When my blindfolded friend removed her mask she was fuming mad.

Ten was a good year – what I’d give for those types of problems. A few minutes later we were off to some other game and later to giant slices of cake. I think Care Bears were the thing that year.

Well, as FreshDirect marks its ten year anniversary making deliveries I got to thinking about turning ten. I turned to my colleagues to see what they remember about their tenth birthdays. It seems ten is a definite milestone:…

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Nostalgic Favorite: Grilled Cheese Sandwiches

Grilled Cheese

Sharp Cheddar and Apple Grilled Cheese Sandwich

Grilled cheese: the king of easy weeknight dinners; the blank slate of culinary goodness, upon which we pile our hopes, dreams, and favorite cheeses; the gooey, warm, golden, and delicious answer to whatever ails us.

Did I oversell it? That’s impossible! Like the burger or the omelet, grilled cheese has an endless amount of permutations, making it accessible, crowd-pleasing, and never boring.

Recently, I used our easy, frozen Pullman loaves (defrost the slices as you need them and the rest stays in the freezer) to make a few different sandwiches, one to fit each of my grilled cheese moods….

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Easy Weeknight Dinners

Burrito

Burritos are easy to make for a quick weeknight dinner.

It’s late, you’re tired, and the last thing you want to do is spend time in the kitchen. There’s just one problem? You’re really hungry.

Have no fear, FreshDirect staffers have been in your very situation, many-a-times. And being a sharing bunch, we’ve pulled together some of our favorite easy week night dinner tips, for when you just want to eat something good, tasty, and in the nick of time. Grab your spatula and get ready to outpace your timer.

Here goes:…

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