We Know Local!

Red lettuce

Local red lettuce is one of the many seasonal produce we sell in the store!

It’s local season at FreshDirect, which means we are directing all of our efforts to sourcing and promoting the freshest, best-tasting local produce for your eating pleasure.

From early May to mid-October, Eric Stone, our produce category manager, and I make frequent trips to the North Fork of Long Island, the Hudson Valley and south central New Jersey to check in on the crops’ progress and visit with our farmers. We take pride in our relationship with our farmers and work very closely with them to ensure that we receive the cream of the crop, and in return we offer fair prices and visibility for their fresh products.

There are a few new and exciting things happening in the local department this year! For starters, we’ve sourced a number of our commodity items from New Jersey under the Jersey Fresh umbrella. Produce from New Jersey does not receive the Jersey Fresh stamp of approval unless it meets the “quality standard for the size, shape and coloring of that commodity.” Be sure to check out McGregor’s Microgreens micro arugula and Cassaday Farms strawberries, both great examples of vendors that exemplify Jersey Fresh quality standards….

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