Following the launch of the Verlasso salmon line in mid-September, our seafood category experts, Jeff Ludwin (Category Manager) and Marc Sirois (Operations Director), had the opportunity to travel to southern Chile to meet with the fisherman growing this one of kind harmoniously-raised salmon. As the exclusive supplier for Verlasso, our team wanted to ensure we were providing the very best salmon for our customers. By visiting their farms, facilities and operations, Jeff is also able to share the Verlasso story with you.
We traveled from JFK to Puerto Veras (a small port city and commune in southern Chile) to visit with the Verlasso farms. We first visited the salmon hatchery in Puerto Montt. There we witnessed the grow-out in land-based recirculating tanks before being transferred to open sea pens. Here the salmon are raised in fresh water from egg to smolt. After about a year the smolt are then transferred to the ocean for a period of 12 to 18 months where they grow to adult salmon. (More…)