On the day of my first FreshDirect delivery, I was a bit wary of the two-hour window.

Nothing has a two-hour window. I’ve waited up to six hours for my couch, my cable and the gas man.

If coming to my house within a two-hour window is so easy, why doesn’t everyone do it?

Those were the thoughts running through my mind as I sat drinking coffee with my good friend Adrienne at Cocoa Bar, a cafe a few blocks away. And I think it must have been this bit of disbelief that kept me from checking my watch as frequently as I normally would if I had an appointment.

You can probably tell where this is going (More…)